For four generations, our family has lived and breathed eyewear. What began as a small optical shop decades ago has grown into one of the most trusted wholesale distributors in the industry. For years, we supplied thousands of sunglasses and eyeglasses every month to retailers across the country handling the biggest names in fashion and carefully inspecting every piece that passed through our hands.
This deep expertise became our greatest advantage.
We saw the gap in the market: customers wanted authentic designer eyewear at honest prices, and they deserved a brand that truly understood quality. So, we made a bold decision to step out from behind the scenes and create ShadezPlug.
We launched our own collection built on the same standards we had applied for years when selecting inventory for other stores. We knew exactly what made a frame premium. We understood which materials lasted, which designs flattered, and how to deliver luxury without the inflated markup.
Starting ShadezPlug wasn’t easy. Like many family businesses taking the next step, we had doubts. Would customers trust us? Could we compete in such a crowded luxury market? But our passion for quality and fair pricing pushed us forward.
Today, ShadezPlug has grown far beyond what we initially imagined. We proudly offer authentic designer brands at exceptional prices while continuing to expand our own in-house collection frames made with the same attention to detail and quality that four generations of our family have stood behind.
We’re just getting started.
This is more than a business for us it’s a legacy. A promise that everyone deserves to look good and feel confident without paying more than they should. As we continue to grow, our mission remains simple: deliver top-tier designer eyewear and premium original designs with unmatched value, service, and integrity.
Welcome to the ShadezPlug family.